Dan Soschin
From Silicon Valley to Stromstad, Sweden and from Toronto to Tampa, Dan Soschin tackles the tough topics of marketing such as branding in a digital economy, social analytics, and customer service in the age of Internet. Attendees at Dan’s sessions laugh, cry, and typically leave with hands-on tactical things to do the very next day. Yes! You can do this at home!
When not globe-trotting to spread the gospel of branding, Dan serves as a strategic marketing consultant, advising c-level executives around the country, based in the Tampa Bay region of Florida. Dan runs The Altitude Group’s consulting practice where he has provided counsel and expertise to some of the largest education companies in the U.S.
Dan’s background is technology where he dabbled in the world of database and enterprise software start-ups for a decade before jumping into higher education. He’s the type of guy that loves watching commercials, except during Mad Men.
Dan currently resides in Tampa, Florida, with his lovely wife (a Pilates instructor), his adorable son, and more than 1,000 Pez dispensers (yes, he ate all the candy).
Follow Dan on Twitter (@Dan_Soschin) or

Dan has expertise in the following areas:

  • Management (hiring and training marketing teams)
  • Call center operations
  • Demand generation
  • Content marketing
  • Search engine management / paid search (SEM)
  • Search engine marketing / organic (SEO)
  • Marketing automation
  • Publications/collateral
  • Web properties (hosting, disaster recovery, development, design, user testing)
  • Mobile marketing and optimization
  • Customer communication
  • Customer service
  • CRM
  • Paid social
  • Marketing analytics / Google Analytics
  • Live chat
  • SMS / text
  • Blogging
  • Multimedia / TV
  • Outdoor advertising
  • Customer engagement
  • Social media
  • Affiliate marketing
  • Plumbing and catering

Dan is available for speaking and consulting engagements covering topics such as:

  • Branding (standing out in a crowded market)
  • Handling negative buzz
  • Online reputation management
  • The new rules of customer service in a social age
  • Social media strategy, including measurement, determining ROI, establishing policies, handling negative buzz, create listening programs and establishing enterprise best practices
  • Google analytics and social media analytics
  • Facebook marketing
  • Social media policies
  • Building an in-house agency
  • Measuring ROI on the web
  • Calculating earned media value from social media

Dan has traveled throughout the USA and abroad speaking at conferences providing interactive, educational, and entertaining presentations to large audiences as a keynote speaker, as well as leading more intimate workshops and sessions with the goal of having his participants walk away with tangible action items they can apply to their work the very next day.

The Early Years

Dan attended Thomas Jefferson High School for Science and Technology (TJHSST) in Alexandria, Virginia, consistently ranked the #1 high school in America. While at TJHSST, Dan served as Student Government President, dabbled in microelectronics, and did his best to pretend he was a gymnast.

Dan is a graduate of the University of Virginia, where he attended the McIntire School of Commerce (ranked #2 nationally for undergraduate business programs) with a focus in Management Information Systems and Management. More notably, Dan served as the Cavalier Mascot where he earned a varsity letter and National Cheerleading Association All-American award. For his senior year at UVa, Dan was awarded a room “on the lawn” by his peers, often considered UVa’s highest student honor. During that same year, Dan received a scholarship for community service and achievement and served as an officer for his fraternity, AEPi.

Professional Life

After college, Dan began his career in technology and analytics by working at MicroStrategy, a business intelligence software firm in the DC Metro region. Dan contributed to a number of projects during his tenure, including building one of the largest data warehouses of the day, helping establish the network operations center (and 24/7 monitoring), as well as some internal business intelligence projects to support reporting and billing.

After MicroStrategy, Dan had a unique opportunity to travel to San Francisco and join a technology start-up, Data Advantage Group (DAG). DAG focuses on meta data management for large data warehouse environments requiring data dictionaries and data libraries.

After four years, Dan returned to the DC Metro area (specifically Northern Virginia) to work with a variety of start ups in the enterprise B2B space over the course of about five years.

Deciding to leverage his technical skills and passion for higher education, Dan joined American Public University System where he was instrumental in growing the university from 60,000 to more than 100,000+ students in less than five years, primarily using digital marketing.

Fleeing the crazy winter of 2013/14, Dan and his family migrated south to Tampa, Florida, where he currently runs the business consulting division at The Altitude Group.

Today, Dan is available for onsite and remote speaking/presentation engagements in the areas of his expertise.

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