If your company has more than a few employees, you should have a social media policy. I’m not talking about a 400-page manual of restrictions and edicts. Rather, a document that serves as a reference point and guide for employees, helping them understand how social media affects their careers and the company.
Just yesterday I was sharing my opinion on how I though Groupon missed a big opportunity by rejecting Google’s buyout, primarily because I think Google will be able to enter the market and succeed just as well (if not better). Now, before the dust even settled on that debate, there’s news out that Facebook might be entering the mix too – albeit slightly differently.
Should an advertiser bid on competitor’s names in Google AdWords?
Some industries have learned to use social media for other reasons, primarily to keep people honest and look for fraud. Here’s a great article that sums up some of these case studies by Media Post:
Many social media phenomena, when dissected, are rather simple conceptual models. Facebook was nothing technically sophisticated, nor Twitter. There were unique and revolutionary, but certainly not scientific breakthroughs (social-economic impact aside).
I really agree with the fact that overall, far more emphasis will be placed on social media in 2011, but mainly to understand how to value it within the matrix of corporate priorities.
Recently, I’ve desired to use GA to track many of my other sites that I do not host (or have access to the source code). After doing some digging, I came across this post on how to add GA to your Facebook page.
As a marketing consultant, I am often asked/hired/consulted with regards to implementing a web site traffic analysis package.
One of my companies recently experienced a new type of scam on Craigslist.
Families really need to think twice about sending their children to private colleges, unless those families can pay the entire fees out of pocket with minimal debt.