When Gmail rolled out it’s tabs for email organization, it defaulted most promotional material to the “Promotions” tab. If users were only passively engaging with brands sending that were sending them emails, chances are that those emails are going to this new tab and not the true “inbox”.
This week, my travels bring me to sunny (I hope) Miami, Florida. I’ll be presenting at IE Group’s Big Data Summit. IE Group puts on a series of outstanding events and this is my second time participating as a speaker.
I was recently invited by Google to co-keynote a summit on higher education marketing at their headquarters in Mountain View.
Generally speaking, operating system upgrades, like iOS 7 contain a host of enhancements, beyond the shiny veneer of new icons, graphics and animations.
Is it possible for a big business to do social media “well”? The key to this is to understand how businesses perform in the area of customer service, since I believe social media and customer service go hand-in-hand for businesses.
This week I want to share another one of Twain’s quotes that I admire greatly:
“I didn’t have time to write a short letter, so I wrote a long one instead.”
I just read a fantastic article by Anna Papadopoulos that should serve as a good checklist for determining when it’s appropriate to send an email.
I’ve long opined that anonymous comments were the bane of the internet, a spawn of pure evil, and provided no value whatsoever to the internet. In fact, anonymous comments create liability and harm the public.
Essentially, what authentic design boils down to is creating interfaces where design isn’t forced, but rather a product of function and natural utility (of what ever it is you are creating).
How many invitations to a webinar do you receive on a daily basis? I probably receive about 10 via the various newsletters and marketing emails I receive each day. And I’ll tell you that marketers have done a great job at getting me to read the messages, with catchy subjects and interesting event titles.