Social Media Customer Service Case Study: Revell Models

Augie Ray shares an incredible case study about how Revell Model’s customer service failing to live up to expectations based upon a recent experience of a friend. The case study examines how the company could/should have responded which would have resolved the issue consistent with its stated corporate mission, and also easily rectifying the situation. Instead, it’s now being featured in a case study of what not to do. Oops!

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