Adaptive search is the term that refers to search engines modifying the search results (and the paid ads you see) based upon your search behavior and search profile.
I used to be really old school when it came to search. You see, I was one of those guys running paid search campaigns back in 2000 when bids were 1c and paid search was a wild frontier town for marketers.
Yesterday I wrote a snippet about Bing’s new social search feature. In doing so, I came across an article written by Ryan DeShazer explaining social search in more detail and its potential significance. It’s a nice read, so if you are interested in learning more about how search will evolve over the next several months, check it out.
Social Search, or stated differently, “the incorporation of social media elements into the search algorithm” have been experimentally evolving at a rapid pace over the past year.
AOL just convinced itself to pay $315 for the HuffPost, which produces limited original content, outside of the ranting deranged posts of its readers who comment on the articles HuffPost assembles and reposts from other sites and sources.
Google’s share of the US domestic search market continues to grow based upon the latest numbers from Experian Hitwise as reported by MediaPost.com. The combo of Yahoo+Bing follows in 2nd place by a very wide margin. Google is at nearly 70% of US domestic queries. However, the query-to-click ratio continues …