I just returned from the Social Media Strategies Summit in Las Vegas, NV hosted by GSMI where I presented on measuring social media for the SMB. One of my leave behind handouts was this flow chart I adapted from the US Air Force.
Ever wonder how your team will handle a negative issue that hits the media? Maybe you feel you have your bases covered because you are monitoring social media and believe you”know what you are doing”.
A couple months back, I had the privilege of participating in a live webinar panel discussion entitled, “Doing to Delivering: Five Considerations for Making Social Media Strategic”.
Chapstick has a legacy of quirky, cutesy, and slightly-suggestive advertising. It works. And this latest ad worked too, but the social media team got in the way.