iPhone App versus Mobile Web: Financial Times

I’ve written previously that I feel the mobile app world will soon be replaced by mobile-friendly functionality on the web for many reasons. Mobile devices will soon be smart enough to interact with newer websites to provide users with an “app-like” experience, but also data plans and bandwidth will become faster and ubiquitous.

Should my business develop a mobile app?

The answer is a bit cloudy and takes some digging to truly understand. First, you must acknowledge the difference between a mobile app and a mobile web site. I’m not going to dive into the details on this, but simply stated a mobile app doesn’t require network access, running entirely on the device versus a mobile website where you have to connect to a site and transaction data (bandwidth).

Getting Started with Mobile

I’ve been doing quite a bit of work lately establishing a major mobile search campaigns and working on research to demonstrate the ease of entering the mobile search market and the competitive advantage it will bring your company. As I put these presentations together, I’m coming across some great articles and resources that I will share as I uncover them.