In a recent publicized report, thanks to Facebook having to keep its business in more of a public eye due to the company being publicly traded now, we learned that 8.7 percent of Facebook accounts are “fake”, more more than 80 million. We already knew this.
In a rare turn of events for search marketers, the average CPC (cost per click) search marketers paid to Google in Q4 2011 actually fell by 8% according to MediaPost’s report on Google’s Q4 analyst earnings call.
Those with Apple iPhone 4s devices may be less inclined to run text searches on Google.com as they grow more comfortable with interfacing with the Siri voice interaction platform.
One of the more common questions I get asked is that of whether it is okay to bid on trademarked terms of your competitors. For instance, if you are Ford, should you bid on “Chevy” so that your ad comes up on Chevy-related KWs?