We had a blast, fellow roosters, cats and dogs! Thanks for making my trip out to the amazing Gas Lamp district in San Diego for the Social Digital 2013 summit. I had a great time presenting, “Are you winning the race? Strategies for measuring success each step of the way on your social media journey.”
Leveraging Facebook EdgeRank and Google Analytics to Drive a Return on Business Objectives
Just a quick programming note, I will be in San Francisco on Tuesday, September 25th, 2012 hosting a session at the Social Media Strategies Summit.
Nick Cifuentes over at ClickZ penned a great piece on measuring the impact of social media, breaking it down by translating five traditional metrics:
Thanks to all my fellow DC social media gurus for coming out to Manassas and completely filling the conference room on Wednesday. What a thrill. We had standing room only!
What exactly is the ROI of social media? When Gary Vaynerchuk was asked this question, he replied, “What is the ROI of your mom?”
I will be presenting at the 2012 Las Vegas Social Media Strategies Summit at the Mirage Hotel.
At System Alliance’s Site Executive annual user conference in Baltimore, MD, I joined John Moore to present on “The Value of a Like”.
As you all know, I’ve reported and spoken on the topic of Facebook engagement and calculating its ROI for your business. Recently, I came across this article by Janette Speyer and Alison Brown that provides data from a survey by SocialCode. Some really interesting data that reaffirms the importance of ensuring you have a highly engaged Facebook audience.
For small businesses, I’m not sure all of these are applicable, as it may take more time to measure than benefit gained from knowing the results. So don’t get hung up on daily, or even weekly monitoring.