If you’re thinking about taking your search marketing to the international markets, my first word of caution is that what works in the USA does not necessarily translate to success overseas.
I just read via SearchEngineWatch.com that Google will be rolling out the +1 button on display ads. You’ll be able to “+1” the ad as well as see the number of others who have done so along with photos of those who have plus-one’d within your network.
Adaptive search is the term that refers to search engines modifying the search results (and the paid ads you see) based upon your search behavior and search profile.
One of the more common questions I get asked is that of whether it is okay to bid on trademarked terms of your competitors. For instance, if you are Ford, should you bid on “Chevy” so that your ad comes up on Chevy-related KWs?
I used to be really old school when it came to search. You see, I was one of those guys running paid search campaigns back in 2000 when bids were 1c and paid search was a wild frontier town for marketers.
I just spent about five minutes giving Google’s new voice search feature a trial run. If you go to www.Google.com you see a small grey microphone in the search box:
What I have found is that retaining search marketers can be a challenge compared to other specialties due to:
competitiveness within the specialty, lack of diversity within the field, and commodity nature of specialty.
I’ve come across dozens of great articles over the years about how to optimize paid search campaigns. However, often overlooked is the fact that you have more opportunity to optimize the text ad than you think.
A recently reported malware strain infects computers without them having to download or accept any requests – the infection results just from visiting another infected site.