The Washington Post reports that Twitter is mulling over the idea of lessening the importance of the “followers” metric and potentially augmenting or replacing it with a more accurate measure of reach or influence.
Just a quick programming note, I will be in San Francisco on Tuesday, September 25th, 2012 hosting a session at the Social Media Strategies Summit.
Nick Cifuentes over at ClickZ penned a great piece on measuring the impact of social media, breaking it down by translating five traditional metrics:
As more companies create official social media policies, draft up strategies, and even hire dedicated staff to manage social media, at some point, people stop along the way and ask, “who should own this?”
I will be presenting at the 2012 Marketo User Summit in San Francisco from May 22 – 24.
The conclusion is that responsibility is shifting from social-media only teams to marketing operations.
I’m always being asked about which tools are the best for monitoring and measuring social media. That’s a difficult question for me to answer without first understanding your business objectives, of course…
Thanks to all my fellow DC social media gurus for coming out to Manassas and completely filling the conference room on Wednesday. What a thrill. We had standing room only!
What exactly is the ROI of social media? When Gary Vaynerchuk was asked this question, he replied, “What is the ROI of your mom?”
I just returned from the Social Media Strategies Summit in Las Vegas, NV hosted by GSMI where I presented on measuring social media for the SMB. One of my leave behind handouts was this flow chart I adapted from the US Air Force.