I find it challenging to understand why there’s still seemingly minimal innovation in the area of protecting searchers from malware infected websites. This seems to be a no-brainer from my perspective: protect your customers, and they will continue to come back. But I think the problem stems from customer naivety – they don’t know what they clicked will hurt them, and that they were infected because of a link they clicked on from the search results.
The major search engines need to better partner with security companies to protect their customers – and ultimately their revenue source. A simple pre-filter could stop many infiltrations of malware and protect the net.
Read more here about how the latest studies show the major engines failing in this area: http://www.mediapost.com/publications/article/197972/bing-google-ad-seriously-impacted-by-malware.html