Tampa, Florida 33629

Author: Dan Soschin

Email Engagement – A Quick Primer

Here’s a great article with four helpful tips on making your email marketing messages more engaging from Blue Sky Factory.

Don’t re-invent the wheel on your blog

It’s challenging to constantly come up with new and meaningful content for a blog. Most of the time, there’s little left to say that hasn’t already been said. And for those of you who read this blog, you’re already familiar with my style. I like to share the great articles I come across with, and…
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More choice is not always better

Interesting article on how offering too many choices and features on your website can inhibit a purchase. ¬†This is a theory I wholeheartedly subscribe to, especially when it comes to a landing page for a specific campaign meant to generate leads. When you are running a campaign driving people to a landing page, you need…
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Search Stats

Here’s a great post containing some compelling statistics about the importance of a brand in search… pay close attention to the stat that shows about 1 in 3 people don’t know the difference between the paid ads displayed and the organic results. Also of note is the strong role brand awareness plays in driving search…
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Email Etiquette Revisted

I seem to encounter many email fouls in my business happenings, having to couch employees and colleagues on proper email etiquette which often seems to me as obvious, yet to others a yet to be refined skill.

Measuring Social Media – Moving Beyond “Fans” and “Friends”

A long time ago, businesses used to measure the success of their website by the number of hits. Of course, we’ve evolved quite a bit to look at a wealth of metrics, including time on site, conversions, ecommerce, clicks-to-conversion, bounce rates and more. Similarly, until very recently, we used to measure social media’s affects on…
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Google’s Share of Total Search Queries Grows in December

Google’s share of the US domestic search market continues to grow based upon the latest numbers from Experian Hitwise as reported by MediaPost.com. The combo of Yahoo+Bing follows in 2nd place by a very wide margin. Google is at nearly 70% of US domestic queries. However, the query-to-click ratio continues to lag at Google compared…
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Twitter 101

On Friday, January 14, I gave a presentation entitled, “Twitter 101” that covered the basics of setting up an account and how to use the tool. I focused on how educators can use Twitter as a tool for researching, teaching, communicating, engaging and sharing. We discussed policy issues, common sense and the ins and outs…
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Ravens & Patriots

Just letting everyone know that I’m updating this site over the next few days… should be ready by the end of January 2011, at the latest. Until then, if you’d like more information on my professional services, please feel free to send me a quick note.