Tampa, Florida 33629

Bio

About Dan Soschin

From Silicon Valley to Stromstad, Sweden and from Toronto to Tampa, Dan Soschin tackles the tough topics of marketing such as branding in a digital economy, social analytics, and customer service in the age of Internet. Attendees at Dan’s sessions laugh, cry, and typically leave with hands-on tactical things to do the very next day.

Yes! You can do this at home! When not globe-trotting to spread the gospel of branding, Dan serves as a strategic marketing consultant, advising c-level executives around the country, based in the Tampa Bay region of Florida. Dan runs The Altitude Group’s consulting practice where he has provided counsel and expertise to some of the largest education companies in the U.S. Dan’s background is technology where he dabbled in the world of database and enterprise software start-ups for a decade before jumping into higher education. He’s the type of guy that loves watching commercials, except during Mad Men. Dan currently resides in Tampa, Florida, with his lovely wife (a Pilates instructor), his adorable son, and more than 1,000 Pez dispensers (yes, he ate all the candy). Dan has traveled throughout the USA and abroad speaking at conferences providing interactive, educational, and entertaining presentations to large audiences as a keynote speaker, as well as leading more intimate workshops and sessions with the goal of having his participants walk away with tangible action items they can apply to their work the very next day.

The Early Years

Dan attended the top-ranked Thomas Jefferson High School for Science and Technology (TJHSST) in Alexandria, Virginia. While at TJHSST, Dan served as Student Government President, dabbled in microelectronics, and did his best to pretend he was a gymnast.

Dan is a graduate of the University of Virginia, where he attended the McIntire School of Commerce with a focus in Management Information Systems and Management. More notably, Dan served as the Cavalier Mascot where he earned a varsity letter and National Cheerleading Association All-American award. For his senior year at UVa, Dan was awarded a room “on the lawn” by his peers, often considered UVa’s highest student honor. During that same year, Dan received a scholarship for community service and achievement and served as an officer for his fraternity, AEPi.

Professional Life

After college, Dan began his career in technology and analytics by working at MicroStrategy, a business intelligence software firm in the DC Metro region. Dan contributed to a number of projects during his tenure, including building one of the largest data warehouses of the day, helping establish the network operations center (and 24/7 monitoring), as well as some internal business intelligence projects to support reporting and billing.

After MicroStrategy, Dan traveled to San Francisco for technology start-up, Data Advantage Group (DAG). After four years, Dan returned to the DC Metro to work with a variety of start ups in the enterprise software space over the course of five years. Deciding to leverage his technical skills and passion for education, Dan joined American Public University System where he was instrumental in growing the university from 60,000 to more than 100,000+ students in less than five years, primarily using digital marketing. Fleeing the crazy winter of 2013/14, Dan and his family migrated south to Tampa, Florida, where he currently runs the business consulting division at The Altitude Group.