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Tampa Bay Buccaneers

What to do when NFL teams lose (a lot)

This weekend marked the opening of the NFL season and I am reminded by the shortcomings in the Tampa Bay Buccaneers. I see a lot of brand marketing for the Bucs around the Bay Area – especially because my commute for the past five and a half years has included driving past the stadium twice…
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Love Facebook

Why I love Facebook (still)

Last week I shared an article about deleting the Facebook application from my beloved iPhone 7. I definitely experienced some withdrawal symptoms ranging from FOMO (fear of missing out) to a big empty void of free time. The latter was a boon after the FOMO wore off (took only a few days). Suddenly I felt…
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Deleting Facebook App

Why I deleted the Facebook app from my iPhone

I work in marketing. In fact, I’ve made a great career out of it – helping organizations evangelize their products and services in a honest and transparent manner. Part of my success is predicated on social media, and specifically, Facebook. In prior roles, I was a very large Facebook advertiser, spending millions per year on…
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Big data is just another tool so please stop treating it like the messiah

Big data has been around as long as data. Think about it for a minute. When man built the first computing machines that produced output, we had to invent some way to store the output. Magnetic tape was an early solution and as our data appetite grew, so did our innovation into to shrinking the…
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How to Prioritize Projects and their Tasks

As a leader of a marketing organization, I am in a constant state of juggling competing priorities. My clients each believe their priorities are the most important, and thus should be completed first. In reality, that is almost never the case. In fact, many times their priorities are the least important. It’s my job as…
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The 120 Rule

Are you optimizing your work stream? Try the 120 Rule to improve employee satisfaction and retention. It’s okay to ignore 20-percent of your work if you’re always working on the most important stuff.

What happened to the homepage?

With all the attention spent on conversions, micro sites, landing pages and retargeting, have we neglected our home pages?

Revisiting the frog (and other productivity hacks)

I wrote about one of my all-time favorite quotes and how I believe it applies to productivity in the office

50 shades of “it doesn’t really matter”

and while my job is very far from multiple choice tests, sometimes I find myself belaboring over diminishing returns, the lesser of two evils, or multiple positive outcome-related multi-variate decisions

10 things that impede your success in the workplace

Do you want to get ahead at work? You probably think there’s a formula for being noticed and getting ahead. Well, you are correct.