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J.Crew Packages

Why J.Crew Filed for Bankruptcy

That’s right, J.Crew failed at e-commerce, and that’s why it had to file for bankruptcy to cancel the debt it could no longer afford to service.

Credit Card

NFLShop.com Goes Against the Grain by Charging a Handling Fee

Recently, I was the benefactor of a handsome NFLShop.com gift card, courtesy of a promotional credit card offer. So while this post may seem a nit-picky, I am using it to illustrate how a powerful brand has decided to go against established e-commerce practices. Is it paying off? We’ll have to wait and see. In…
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unemployment

The Truth Behind Florida’s Broken Unemployment System

In Florida, the unemployment system was pillaged by Senator Rick Scott (then Governor). During Scott’s reign of terror as Florida’s governor, he paid consultants at Deloitte nearly $78 million to build a system that by design was intended to suppress the assignment of benefits.

Cybersecurity Word Cloud

Maybe you should be using a VPN…

If you don’t know what a VPN is, then this article is for you. In essence, a VPN makes your web traffic (browsing/surfing) more anonymous than it likely is right now.

Love Facebook

Why I love Facebook (still)

Last week I shared an article about deleting the Facebook application from my beloved iPhone 7. I definitely experienced some withdrawal symptoms ranging from FOMO (fear of missing out) to a big empty void of free time. The latter was a boon after the FOMO wore off (took only a few days). Suddenly I felt…
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Deleting Facebook App

Why I deleted the Facebook app from my iPhone

I work in marketing. In fact, I’ve made a great career out of it – helping organizations evangelize their products and services in a honest and transparent manner. Part of my success is predicated on social media, and specifically, Facebook. In prior roles, I was a very large Facebook advertiser, spending millions per year on…
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Big data is just another tool so please stop treating it like the messiah

Big data has been around as long as data. Think about it for a minute. When man built the first computing machines that produced output, we had to invent some way to store the output. Magnetic tape was an early solution and as our data appetite grew, so did our innovation into to shrinking the…
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How to Prioritize Projects and their Tasks

As a leader of a marketing organization, I am in a constant state of juggling competing priorities. My clients each believe their priorities are the most important, and thus should be completed first. In reality, that is almost never the case. In fact, many times their priorities are the least important. It’s my job as…
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The 120 Rule

Are you optimizing your work stream? Try the 120 Rule to improve employee satisfaction and retention. It’s okay to ignore 20-percent of your work if you’re always working on the most important stuff.

What happened to the homepage?

With all the attention spent on conversions, micro sites, landing pages and retargeting, have we neglected our home pages?