and while my job is very far from multiple choice tests, sometimes I find myself belaboring over diminishing returns, the lesser of two evils, or multiple positive outcome-related multi-variate decisions
I’m excited to share (and self-promote) that I will be participating in the ClickZ Live annual marketing conference in New York City. From ClickZ: Creating the Ultimate Customer Experience April 11-13, 2016 Attracting 1,000+ marketers and business leaders, our 17th annual event in New York will equip you with cutting edge strategies to inspire, acquire,… Read more
It’s a great article that explores a number of pertinent topics with regards to consumer generated content (photos, tweets, etc.) on social media and how companies may leverage that content for their own marketing campaigns.
One of my roles as head of marketing at a large employer is dealing with the ramifications of unhappy, miserable employees that insist on staying in their jobs and complaining instead of quitting or resigning.
In an effort to beat the heat this summer (I live in the sub-tropics and it’s hot, I mean like step out in the sun and fry an egg type of hot). So, what better way to take a break from the heat and head north of Tampa. Way north… How about Toronto? I can’t… Read more
Website relaunch projects don’t have to take a year (or more). In fact, when executed properly by skilled teams, you can rapidly deploy (or redeploy) a new website. Here’s how I recently relaunched the website for my school, Ultimate Medical Academy