What happened to the homepage?
With all the attention spent on conversions, micro sites, landing pages and retargeting, have we neglected our home pages?
With all the attention spent on conversions, micro sites, landing pages and retargeting, have we neglected our home pages?
I wrote about one of my all-time favorite quotes and how I believe it applies to productivity in the office
and while my job is very far from multiple choice tests, sometimes I find myself belaboring over diminishing returns, the lesser of two evils, or multiple positive outcome-related multi-variate decisions
Do you want to get ahead at work? You probably think there’s a formula for being noticed and getting ahead. Well, you are correct.
Here’s a trailer for my upcoming session at ClickZ Live in New York City.
I’m excited to share (and self-promote) that I will be participating in the ClickZ Live annual marketing conference in New York City. From ClickZ: Creating the Ultimate Customer Experience April 11-13, 2016 Attracting 1,000+ marketers and business leaders, our 17th annual event in New York will equip you with cutting edge strategies to inspire, acquire,…
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It is programmed through an API to send a complimentary tweet to every registered Twitter handled in Twitter’s ecosystem (some 300 million accounts), one-by-one, every 36 seconds.
It’s a great article that explores a number of pertinent topics with regards to consumer generated content (photos, tweets, etc.) on social media and how companies may leverage that content for their own marketing campaigns.
One of my roles as head of marketing at a large employer is dealing with the ramifications of unhappy, miserable employees that insist on staying in their jobs and complaining instead of quitting or resigning.
This past week, The Donald made headlines when it was uncovered that his company owned thousands of domain names that are simply being parked in what it deems as a defensive move.