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ClickZ Live Toronto – Session update and discount code

In an effort to beat the heat this summer (I live in the sub-tropics and it’s hot, I mean like step out in the sun and fry an egg type of hot). So, what better way to take a break from the heat and head north of Tampa. Way north… How about Toronto? I can’t…
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Ultimate Medical Academy Website

How to redo a corporate website in 12 weeks

Website relaunch projects don’t have to take a year (or more). In fact, when executed properly by skilled teams, you can rapidly deploy (or redeploy) a new website. Here’s how I recently relaunched the website for my school, Ultimate Medical Academy

Speaking in Sweden

Social Media in Sweden

I’m excited to announce I have been added to the speakers list at Bring Dialogue’s annual conference taking place in Strömstad, Sweden August 23-26.

I Quit!

Thinking of quitting? Think again…

Thinking of jumping ship and quitting? Chances are you’ll run into many of the same things that make you unhappy at your new job. And you’re trading in stability (stable, predictable job and environment) for a large amount of risk.

Back on Tour in 2015

As many of you know, I took a new full-time position with Ultimate Medical Academy earlier this year. On top of the new job (which required relocating my tribe from the DC Metro to Tampa, FL), being a dad for a toddler required a brief hiatus from the speakers circuit. I’m pleased to announce that I’m back on tour in 2015 with the first two stops announced.

Dan Soschin - Defending your Social Media Turf

Defending your turf on social media

Should I respond to a negative review/comment on Facebook page?

Dan Soschin - Public Utilities and PR

Why public utility companies need to have media relations staff

What if I told you that having a strong brand as a public utility would probably go pretty far?

Dan Soschin - Email Etiquette

Email etiquette tips for the office

At my place of work, these are all scenarios we deal with regularly as members of a large team that relies heavily upon email to communicate. But how we handle each of the above can set the tone for our relationships and respect for one another.

Dan Soschin - Exclamation Points

Stop using exclamation points (please)

An eloquent marketer should be proficient at devising creative ways for emphasizing importance and excitement without adding a superfluous amount of exclamation points.

Dan Soschin - Omega Watch

Omega Coaxial – quite possibly the best commercial of 2013

Now, please consider that Omega never really touts features or benefits… they don’t even play into lifestyle per se. This is simply an emotional piece tied to the brand’s rich legacy of elegance, luxury, accuracy and provenance.