I’ve recently started running a number of large campaigns on Facebook with decent success. My biggest problem is that the data I receive via the Facebook interface differs vastly from my Google Analytics data.
Not surprising, Google’s market share increased and the Yahoo-Bing relationship created havoc for advertisers (I can relate to this as I observed many unexpected results to search campaigns upon this merger).
If your company has more than a few employees, you should have a social media policy. I’m not talking about a 400-page manual of restrictions and edicts. Rather, a document that serves as a reference point and guide for employees, helping them understand how social media affects their careers and the company.
Just yesterday I was sharing my opinion on how I though Groupon missed a big opportunity by rejecting Google’s buyout, primarily because I think Google will be able to enter the market and succeed just as well (if not better). Now, before the dust even settled on that debate, there’s news out that Facebook might be entering the mix too – albeit slightly differently.
Many social media phenomena, when dissected, are rather simple conceptual models. Facebook was nothing technically sophisticated, nor Twitter. There were unique and revolutionary, but certainly not scientific breakthroughs (social-economic impact aside).
Recently, I’ve desired to use GA to track many of my other sites that I do not host (or have access to the source code). After doing some digging, I came across this post on how to add GA to your Facebook page.