Click Fraud in Display Networks
Pace Lattin produced a great article about advertising fraud over at ClickZ last week. It details how ad exchanges will go to any length to grow their inventory and undercut competitors.
To this I reply, why even bother advertise on any network outside of Google or Yahoo/Bing? Is your business so big that it has exhausted all its inventory possibilities on these networks? Hardly!
Okay, so you can still branch out a little bit… Hulu for instance, is fine… and I’m sure there are some media companies such as AOL and NBC that you can be okay with… but beyond these players, just stay away. The more us advertisers come together and stop buying on these crappy networks, the shorter the life span these networks will experience. So, in the end, just say NO!