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Coke’s Emphasis on Mobile & Text Messaging

Coke’s Emphasis on Mobile & Text Messaging

Here’s an article about Coke’s re-emphasis on mobile and text marketing:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=144376&nid=123451#

It’s compelling that one of the brand managers for one of the most well-respected brands is leaning on a fairly well established technology for future growth. Makes you at least question the state of your current mobile strategy.

 

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