Content Marketing – Where to Begin?

One of the better articles I have come across in recent memory on the topic of content marketing was served up recently at SEOMoz.org by Toby Murdock.

Toby outlines how to establish a team, define roles, create standard operating procedures, execute, and measure – all essential elements of creating a powerhouse content marketing strategy (and team).

Check out the article here:

http://www.seomoz.org/blog/how-to-build-and-operate-a-content-marketing-machine