Google’s Share of Total Search Queries Grows in December
Google’s share of the US domestic search market continues to grow based upon the latest numbers from Experian Hitwise as reported by MediaPost.com.
The combo of Yahoo+Bing follows in 2nd place by a very wide margin.
Google is at nearly 70% of US domestic queries. However, the query-to-click ratio continues to lag at Google compared to Yahoo+Bing by about 1600 basis points (81% versus 65%). This gap may be due to Google’s dominance in capturing search queries more so than inaccuracy in delivering results (in my opinion). Read the full article at MedaiPost: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142972&nid=122671#