How to Build An SEO Team
I’ve long suggested that basic SEO strategy can be taught to key members of various departments throughout a company and that an internal SEO strategy will ultimately pay more dividends long term versus outsourcing. I’ve been helping organizations learn how to write optimized for the web, how to blog and so much more.
Simon Heseltine at Search Engine Watch wrote a great high-level article about different strategies you can take when approaching SEO at your organization; many of these will be dictated by the size and skill of your organization.
Nonetheless, his article gives you some ideas on how to approach this area.