Keep Email Nurture Messages Short
A great (short!) post by MarketingProfs on keeping the length of nurture emails short.
I agree 100%. Nurture emails should be short and too the point. You’ve already collected the prospect’s information; now, you need to understand their interests. Provide them with brief, consumable interactions and you will be rewarded with open rates and engagement rates that exceed your expectations.
Read more: http://www.marketingprofs.com/short-articles/2304/what-you-need-to-know-about-lead-nurturing-messages#ixzz1OnIBAmum