Mobile App versus Mobile Web?
Should you invest in building out a mobile application for a smartphone, or instead, take your website into the mobile generation and just “mobilize” your website?
Well, as I wrote recently on this topic, I still believe mobile apps will eventually give way to feature-rich mobile websites.
One of the main drives I mentioned were corporate budgets.
However, the technology that will make this a reality is HTML5. Here’s a great article which explains what HTML5 can deliver that its predecessors could not, and therefore gave way to the rise of mobile apps: