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Tag: AdWords

Rosetta Stone Law Suit Against Google Moves Forward

Rosetta Stone (makers of the language software) have been given the go ahead by the appeals courts to move their lawsuit against Google to the next stage of the litigation process – a trial.

Google CPCs and Sitelinks

In a nutshell, as you leverage ad extension you you ultimate goal is to improve conversions as well CTR. Google ocourse wants both as well. Higher CPCs yield more ad revenue, while conversions keep advertisers happy.

CPCs fall in Q4 for Google as Ad Quality Improves

In a rare turn of events for search marketers, the average CPC (cost per click) search marketers paid to Google in Q4 2011 actually fell by 8% according to MediaPost’s report on Google’s Q4 analyst earnings call.

Google, 2012 and SEO

I’ve long been a major complainer when it comes to low-quality content sites gaming SEO with big bucks and dedicate resources all with the goal of being in the first few organic SERPs (so they can steal traffic from higher quality sites).

Are Tablets Increasing the Number of Bad Clicks on your Ads?

If you are a Google AdWords advertiser, then you have the option of targeting tablet users with your ads. With the growing popularity of tablets, and the fact that studies show increasing home use for activities such as browsing, advertising is a huge opportunity.

Voice Interactivity Changing the PPC Game

Those with Apple iPhone 4s devices may be less inclined to run text searches on Google.com as they grow more comfortable with interfacing with the Siri voice interaction platform.

CPCs Increasing Sharply During Holiday Retail Season

Advertisers need to be weary about rising CPCs headed into the big retail holiday season. They should not based their budget on rates and costs from earlier in the year as their sole source.

Google Changes AdWords Demographics

I just received a notice from Google as an AdWords advertising notifying me that Google is dropping the explicit ability to target/exclude ads to the 0-17 age group. This age group will no be rolled into a new category called “age – undetermined”.

Google to Position Ads Below Search Results

Today, Google announced that it will be displaying some paid ads below search results (opposed to the side). I was not able to confirm, but still assume ads above search results may co-exist with those below search results. In this case, organic results will be “sandwiched” between paid results.

Google Call Extensions – Is it Right for You? 5 Tips

More recently, Google is rolling out “call extensions”. These are somewhat similar, but instead of clicking on a phone number, you actually dial an intermediary phone number that Google displays in your ad.