Tag: behavioral targeting

• December 22, 2011

  Behavioral targeting – When will it go too far?

  Remember that most technology and most inventions aren’t created to cause harm; they are simply exploited by others to do so, after the fact.
• May 16, 2011

  Ad Targeting Opt-Out Bill – Who Really Wins?

  A new bill is working its way through the labyrinth of Capitol Hill with regards to enabling consumers to opt-out of behavioral ad targeting. In other words, advertisers are current able to serve you ads based upon your “online persona” – a collection of sites you’ve previously been to and other generally available information about…