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Tag: case study

Big data is just another tool so please stop treating it like the messiah

Big data has been around as long as data. Think about it for a minute. When man built the first computing machines that produced output, we had to invent some way to store the output. Magnetic tape was an early solution and as our data appetite grew, so did our innovation into to shrinking the…
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Dan Soschin - Public Utilities and PR

Why public utility companies need to have media relations staff

What if I told you that having a strong brand as a public utility would probably go pretty far?

Social Digital San Diego – Recap

We had a blast, fellow roosters, cats and dogs! Thanks for making my trip out to the amazing Gas Lamp district in San Diego for the Social Digital 2013 summit. I had a great time presenting, “Are you winning the race? Strategies for measuring success each step of the way on your social media journey.”

Social Media – Case Study Template

If you are involved in social media management that it’s important that you regularly report on your successes (and failures).

Top Landing Page Optimization Resources

Here are some of the absolutely best articles I have come across of the years with regards to building and optimizing great landing pages.

Social Media Customer Service Case Study: Revell Models

Augie Ray shares an incredible case study about how Revell Model’s customer service failing to live up to expectations based upon a recent experience of a friend.