Tag: CPC

• February 4, 2012

  Google CPCs and Sitelinks

  In a nutshell, as you leverage ad extension you you ultimate goal is to improve conversions as well CTR. Google ocourse wants both as well. Higher CPCs yield more ad revenue, while conversions keep advertisers happy.
• January 23, 2012

  CPCs fall in Q4 for Google as Ad Quality Improves

  In a rare turn of events for search marketers, the average CPC (cost per click) search marketers paid to Google in Q4 2011 actually fell by 8% according to MediaPost’s report on Google’s Q4 analyst earnings call.
• November 24, 2011

  CPCs Increasing Sharply During Holiday Retail Season

  Advertisers need to be weary about rising CPCs headed into the big retail holiday season. They should not based their budget on rates and costs from earlier in the year as their sole source.