What is authentic design?
Essentially, what authentic design boils down to is creating interfaces where design isn’t forced, but rather a product of function and natural utility (of what ever it is you are creating).
Essentially, what authentic design boils down to is creating interfaces where design isn’t forced, but rather a product of function and natural utility (of what ever it is you are creating).
Here’s a fantastic video I recommend sharing with your web team (and executive team) on understanding the importance of making your website more usable. It is by HFI (Human Factors International).