What’s interesting is that Facebook advertisers are not necessarily sticking around… the article alludes to a “test and learn” phase. What I’m seeing among certain Facebook advertisers is ad saturation and ad burn-in.
Here’s a great article examining whether your Facebook ads should point to your landing page (outside of Facebook) versus your actual Facebook page.
According to ComScore, Facebook’s share of the display advertising market during 2010 Q4 eclipsed the 25% mark for the first time, eroding share mainly from Yahoo. Most likely, this has increased even more in Q1 2011.
