Tag: Gmail
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More on Gmail tabs
Not surprisingly, fewer marketing messages were tagged as spam; instead being tagged as promotional. While that’s a slight improvement, the real victory is getting to the inbox – which now requires end-user action (setting a particular vendor’s messages as inbox-worthy).
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Gmail promotions tab doesn’t spell death for marketers afterall
When Gmail rolled out it’s tabs for email organization, it defaulted most promotional material to the “Promotions” tab. If users were only passively engaging with brands sending that were sending them emails, chances are that those emails are going to this new tab and not the true “inbox”.
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