Tag: paid search

• August 4, 2012

  Facebook Click Fraud Issues

  In a recent publicized report, thanks to Facebook having to keep its business in more of a public eye due to the company being publicly traded now, we learned that 8.7 percent of Facebook accounts are “fake”, more more than 80 million. We already knew this.
• April 17, 2012

  Facebook Revenue Climbs, but Click Fraud Questions Linger

  As a Facebook advertiser, I have long seen a substantial discrepancy between what Facebook charges me (the number of clicks) and what my analytics software records as visits to my site.
• April 10, 2012

  Rosetta Stone Law Suit Against Google Moves Forward

  Rosetta Stone (makers of the language software) have been given the go ahead by the appeals courts to move their lawsuit against Google to the next stage of the litigation process – a trial.
• February 4, 2012

  Google CPCs and Sitelinks

  In a nutshell, as you leverage ad extension you you ultimate goal is to improve conversions as well CTR. Google ocourse wants both as well. Higher CPCs yield more ad revenue, while conversions keep advertisers happy.
• January 23, 2012

  CPCs fall in Q4 for Google as Ad Quality Improves

  In a rare turn of events for search marketers, the average CPC (cost per click) search marketers paid to Google in Q4 2011 actually fell by 8% according to MediaPost’s report on Google’s Q4 analyst earnings call.
• December 9, 2011

  Are Tablets Increasing the Number of Bad Clicks on your Ads?

  If you are a Google AdWords advertiser, then you have the option of targeting tablet users with your ads. With the growing popularity of tablets, and the fact that studies show increasing home use for activities such as browsing, advertising is a huge opportunity.
• December 5, 2011

  Google’s New +1 Social Extensions & Their Impact

  If you are a Google AdWords advertiser, pay close attention to a new ad extension recently released, “Social Extensions”. These will show how many people have “+1” your Google+ page along side the ad. This is basically a very strong social signal. For instance, if I run a search for pizza joints in Reston, Virginia…
• November 29, 2011

  Voice Interactivity Changing the PPC Game

  Those with Apple iPhone 4s devices may be less inclined to run text searches on Google.com as they grow more comfortable with interfacing with the Siri voice interaction platform.
• September 25, 2011

  Search Marketers Need to Understand Adaptive Search

  Adaptive search is the term that refers to search engines modifying the search results (and the paid ads you see) based upon your search behavior and search profile.
• September 2, 2011

  Trademark Issues in Search

  One of the more common questions I get asked is that of whether it is okay to bid on trademarked terms of your competitors. For instance, if you are Ford, should you bid on “Chevy” so that your ad comes up on Chevy-related KWs?