Tag: ROI
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Measuring Social Media ROI
The first thing you must always do is understand what you hope to achieve. In this case, you need to ask yourself, why are we using social media, and why does that matter?
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How to Measure Social Media ROI using Google Analytics
Ever wonder how to measure your social media ROI? Sure, lots of expensive products will do it for you! I won’t name them to protect the innocent, but what I can say is that you can get highly insightful metrics for free using Google Analytics, and they are just as powerful as the services you…
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Social Media: Direct Visits? No! Influence? YES!!!
Cynthia Boris writes, “Under 1 Percent of Web Visits Comes from Social Media”. She’s reporting on a ForeSee survey of approximately 300,000 people that looks to examine social media ROI. While 18% of customers were influenced by social media, only 1% (versus 18%) clicked directly via a link.
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