Tag: search marketing
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CPCs fall in Q4 for Google as Ad Quality Improves
In a rare turn of events for search marketers, the average CPC (cost per click) search marketers paid to Google in Q4 2011 actually fell by 8% according to MediaPost’s report on Google’s Q4 analyst earnings call.
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Job Alert: I’m hiring a paid search coordinator
I have an open position available for immediate hire at American Public University System in Manassas, Virginia. For more details on this position, please review the job posting.
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Search Marketers – Retention & Salaries
What I have found is that retaining search marketers can be a challenge compared to other specialties due to: competitiveness within the specialty, lack of diversity within the field, and commodity nature of specialty.
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Facebook, Google continue to dominate online ad spend
What’s interesting is that Facebook advertisers are not necessarily sticking around… the article alludes to a “test and learn” phase. What I’m seeing among certain Facebook advertisers is ad saturation and ad burn-in.
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