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Tag: search marketing

CPCs fall in Q4 for Google as Ad Quality Improves

In a rare turn of events for search marketers, the average CPC (cost per click) search marketers paid to Google in Q4 2011 actually fell by 8% according to MediaPost’s report on Google’s Q4 analyst earnings call.

Job Alert: I’m hiring a paid search coordinator

I have an open position available for immediate hire at American Public University System in Manassas, Virginia. For more details on this position, please review the job posting.

Search Marketers – Retention & Salaries

What I have found is that retaining search marketers can be a challenge compared to other specialties due to:
competitiveness within the specialty, lack of diversity within the field, and commodity nature of specialty.

Facebook, Google continue to dominate online ad spend

What’s interesting is that Facebook advertisers are not necessarily sticking around… the article alludes to a “test and learn” phase. What I’m seeing among certain Facebook advertisers is ad saturation and ad burn-in.