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Tag: SEM

Dan Soschin - Search Marketing

How-to start up an international search marketing campaign

If you’re thinking about taking your search marketing to the international markets, my first word of caution is that what works in the USA does not necessarily translate to success overseas.

CPCs fall in Q4 for Google as Ad Quality Improves

In a rare turn of events for search marketers, the average CPC (cost per click) search marketers paid to Google in Q4 2011 actually fell by 8% according to MediaPost’s report on Google’s Q4 analyst earnings call.

SEM Audit Boilerplate

Igor Belogolovsky has assembled a great boilerplate for conducting an audit of your SEM (search engine marketing). Check it out at SearchEngineJournal.com:

Hiring a Search Engine Marketer?

Janet Driscoll Miller penned a great article with six tips on how to get hired in the field of search engine marketing (SEM). The tips are a great foundation for “getting yourself out there” and I preach them regularly when counseling peers on finding a new job.