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Tag: strategy

Who Manages Social Media for your Company

The conclusion is that responsibility is shifting from social-media only teams to marketing operations.

Building a Social Media Team

Depending on the size of your company and your exposure to social media platforms, you may need to build a social media team, rather than just relying on a single individual.

The Role of Technology in Marketing

My problem with this statement is that more often than not, I can say the exact opposite of IT. While they may understand the technology of mobile and social, they frequently do not understand the business impact and applicability of the technology.