Twitter to replace “followers” metric with “influence score”?
The Washington Post reports that Twitter is mulling over the idea of lessening the importance of the “followers” metric and potentially augmenting or replacing it with a more accurate measure of reach or influence.
Most of us in the social media world are quite familiar with Klout, which has devised a proprietary algorithm for measuring one’s social media influence with the objective of measuring reach and influence more scientifically than simply counting up one’s followers or fans.
I, for one, think this is a great effort on Twitter’s behalf — one that will ensure the platform’s relevancy as an important and influential tool in the social media ecosystem. I can’t wait to see what they release.