My favorite article I read today was by Christine Whittemore on why you should care about social media:

http://www.mpdailyfix.com/10-business-reasons-to-participate-in-social-media/

In all honesty, at this point if you haven’t started thinking about social media you are late to the game. But it is never too late, and quite easy to gain ground quickly. So get started today. Hint, hint… I can help.