Fellow technologists who run marketing practices will probably all agree that we split our time between technology and marketing pretty evenly. As a manager of a large marketing practice for an online company, I turn to technology to help grow our opportunities and create scalability as we tackle new challenges.

I’ve often been asked which path in the organization I will take – will I continue with my database architecture and CRM roots? My analytics systems and business intelligence experience? Or demand generation and brand marketing?

Why not have it all?

Well, Laurie Sullivan wrote a fantastic article about CMTOs – the Chief Marketing Technology Officers. Those marketing heroes who build the systems that make marketing practices successful. I could not agree more with Laurie – that this vital role in the organization should have a seat at the c-table alongside the CIOs and CMOs of the world.

What do you think?