Social Media & Value

I spend a lot of time working with departments at the University to help them attain value from social media; and I spend a lot of time traveling around the country to share best practices for measuring and reporting on social media. I throw around a lot of terms like “ROI” and “ROO” and “EdgeRank”. But, what it all comes down to is understanding first what your objective is, and then how to apply social media to attain the objective. Sounds easy right? Well, for a little Monday night humor from our friends at, here’s why social media can get a bad rap:

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