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Tag: conversion

The Future Landing Page May Be A Micro Site

Landing pages are living canvases in the world of direct response marketing. We’re always testing, tweaking, refining and even full-scale redoing them to achieve the perfectly optimized and conversion experience.

Top Landing Page Optimization Resources

Here are some of the absolutely best articles I have come across of the years with regards to building and optimizing great landing pages.

When Do Online Shoppers Convert?

However, I would caution you that the data varies greatly depending on the industry. I also believe that most people do a significant amount of browsing and shopping at work, based upon some baseline data collected from some of my own clients.

Traffic Optimization vs. Conversion Optimization

Here’s an article by Oli Gardner who makes a very clear case for why optimizing your lead conversion process/funnel is more important than focusing solely on traffic generation.