The Future Landing Page May Be A Micro Site

Landing Pages
Landing Pages – How to get the most conversions…

Landing pages are living canvases in the world of direct response marketing. We’re always testing, tweaking, refining and even full-scale redoing them to achieve the perfectly optimized and conversion experience.

[Need more tips – here’s my list of great landing page optimization resources]

Consumers crave information, and unless your conversion point is a coupon or freebie, you’re going to need to work at convincing the consumer to complete your form.

That’s why you might need a micro site.  A micro site simply let’s you string together a few extra pieces of content to tell a story or help the consumer understand your value proposition a little bit more before they convert.

I’m not going to dive into how to create a micro site today. Instead, I want to simply encourage you to think beyond the stereotypical landing page that only has a headline, image, paragraph of text and a form. Start thinking outside the page. What else can you do to convince the user to convert? Is it a social signal? Visual impression? Navigation to other content? Testimonials?

To help you understand that a landing page is not limited to a single URL, here’s a great article by Scott Brinker on “Landing Pages 3.0”.

2 responses to “The Future Landing Page May Be A Micro Site”

  1. Barry Avatar

    Hi! I just wanted to ask if you ever have any problems with hackers?

    My last blog (wordpress) was hacked and I ended up losing months of hard work due to no backup.

    Do you have any solutions to prevent hackers? Very much appreciated!

    1. Dan Soschin Avatar

      Hi Barry, my best recommendation for sites using a hosted solution and WordPress is to make sure that you always keep WP up-to-date with the latest updates and patches. Additionally, make sure you are using plug-ins that are from reputable sources. The best way to do this is to use plug-ins that are widely used and well-reviewed and not in beta. Additionally, using a reliable, large host, such as GoDaddy or 1and1, will probably ensure that they are protecting their servers with the latest hacking mitigation strategies.

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