Landing pages are living canvases in the world of direct response marketing. We’re always testing, tweaking, refining and even full-scale redoing them to achieve the perfectly optimized and conversion experience.
[Need more tips – here’s my list of great landing page optimization resources]
Consumers crave information, and unless your conversion point is a coupon or freebie, you’re going to need to work at convincing the consumer to complete your form.
That’s why you might need a micro site. A micro site simply let’s you string together a few extra pieces of content to tell a story or help the consumer understand your value proposition a little bit more before they convert.
I’m not going to dive into how to create a micro site today. Instead, I want to simply encourage you to think beyond the stereotypical landing page that only has a headline, image, paragraph of text and a form. Start thinking outside the page. What else can you do to convince the user to convert? Is it a social signal? Visual impression? Navigation to other content? Testimonials?
To help you understand that a landing page is not limited to a single URL, here’s a great article by Scott Brinker on “Landing Pages 3.0”.
2 responses to “The Future Landing Page May Be A Micro Site”
Hi! I just wanted to ask if you ever have any problems with hackers?
My last blog (wordpress) was hacked and I ended up losing months of hard work due to no backup.
Do you have any solutions to prevent hackers? Very much appreciated!
Hi Barry, my best recommendation for sites using a hosted solution and WordPress is to make sure that you always keep WP up-to-date with the latest updates and patches. Additionally, make sure you are using plug-ins that are from reputable sources. The best way to do this is to use plug-ins that are widely used and well-reviewed and not in beta. Additionally, using a reliable, large host, such as GoDaddy or 1and1, will probably ensure that they are protecting their servers with the latest hacking mitigation strategies.
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