Category: Lead Generation
-
My recent visit to the land of Oz (a.k.a. Google’s HQ)
I was recently invited by Google to co-keynote a summit on higher education marketing at their headquarters in Mountain View.
-
Why your business ruined webinars for everyone
How many invitations to a webinar do you receive on a daily basis? I probably receive about 10 via the various newsletters and marketing emails I receive each day. And I’ll tell you that marketers have done a great job at getting me to read the messages, with catchy subjects and interesting event titles.
-
Demand Media Beats Wall Street’s Expectations, What’s Next
One of my least favorite category of ‘internet companies’ are those like About.com and Demand Media’s eHow.com. These sites create basically useless, non-authorative content that misleads consumers, provides little value and prevents higher quality content from appear in search engine results because that better content is not marketed as well.
-
The Future Landing Page May Be A Micro Site
Landing pages are living canvases in the world of direct response marketing. We’re always testing, tweaking, refining and even full-scale redoing them to achieve the perfectly optimized and conversion experience.
-
Should you advertise on mobile devices?
If you are still asking yourself (or your business) this question, the good news is that it is not too late to start; the bad news is that you are a little late to the game.
-
QR Code Adoption: Is it an issue of Trust
Mobile Commerce recently published an article showing that adoption of QR codes by students is lacking (especially compared to other areas of the world such as Asia).
-
Top Landing Page Optimization Resources
Here are some of the absolutely best articles I have come across of the years with regards to building and optimizing great landing pages.
-
SEM Audit Boilerplate
Igor Belogolovsky has assembled a great boilerplate for conducting an audit of your SEM (search engine marketing). Check it out at SearchEngineJournal.com:
You must be logged in to post a comment.