Tampa, Florida 33629

Category: Lead Generation

Landing Pages & AdWords Quality Scores

Page load time not only affects your quality score, but it can dramatically impact page load times. I recently worked with someone who’s landing pages were loading in about 15-20 seconds! That has a major affect on user experience. Very few people with broadband will wait even 5 seconds for a page to load, let alone 20 seconds. We reduced the size and number of images, decreased the amount of and size of includes and modified the hosting and caching settings of the web server. The result was a page that loaded in about two seconds. What an improvement! Think of all the people that were leaving even before they saw the message.

Coke’s Emphasis on Mobile & Text Messaging

It’s compelling that one of the brand managers for one of the most well-respected brands is leaning on a fairly well established technology for future growth. Makes you at least question the state of your current mobile strategy.

A Cautionary Tale about Mobile Ads

I’ve shared my strong opinions towards click fraud regarding various ad platforms such as Google AdSense and Facebook before, so I’m not surprised by a recent article I came across by MarketingProfs.

More choice is not always better

Interesting article on how offering too many choices and features on your website can inhibit a purchase. ¬†This is a theory I wholeheartedly subscribe to, especially when it comes to a landing page for a specific campaign meant to generate leads. When you are running a campaign driving people to a landing page, you need…
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