SEOmoz.org published a great article about optimizing landing pages. I particularly found of interest the section on “looking where other people are looking”. That would make a great split test for your business and I highly suggest doing so.
What I have found is that retaining search marketers can be a challenge compared to other specialties due to:
competitiveness within the specialty, lack of diversity within the field, and commodity nature of specialty.
I’ve come across dozens of great articles over the years about how to optimize paid search campaigns. However, often overlooked is the fact that you have more opportunity to optimize the text ad than you think.
I’ve been doing quite a bit of work lately establishing a major mobile search campaigns and working on research to demonstrate the ease of entering the mobile search market and the competitive advantage it will bring your company. As I put these presentations together, I’m coming across some great articles and resources that I will share as I uncover them.
I believe that these lawsuits will be dropped, as it will be difficult for plaintiffs to demonstrate damages. Even on the most outrageous texting plans, an extra test wouldn’t cost more than about 25 cents or so.
Businesses, one after another, are creating Facebook pages with the hopes of driving people to “like” them. However, many businesses fail to realize just having a page, and just obtaining likes are on the first steps.