Yesterday I shared an article about landing page optimization and I’d like to follow it up with another written by Ron Jones at ClickZ.com. This article discusses the factors that you can influence to improve your AdWords Quality Score. Low and behold, one of those is your landing page!
I cannot emphasize enough at how important your landing pages are to conversion, ROI and your marketing costs. If you don’t invest time in testing and optimization, you should not be marketing them.
Here’s the link to Ron’s article: http://www.clickz.com/clickz/column/2081597/tips-increasing-adwords-quality-score