Tampa, Florida 33629

Category: Websites

Credit Card

NFLShop.com Goes Against the Grain by Charging a Handling Fee

Recently, I was the benefactor of a handsome NFLShop.com gift card, courtesy of a promotional credit card offer. So while this post may seem a nit-picky, I am using it to illustrate how a powerful brand has decided to go against established e-commerce practices. Is it paying off? We’ll have to wait and see. In…
Read more

What happened to the homepage?

With all the attention spent on conversions, micro sites, landing pages and retargeting, have we neglected our home pages?

Should I purchase domain names proactively?

This past week, The Donald made headlines when it was uncovered that his company owned thousands of domain names that are simply being parked in what it deems as a defensive move.

Ultimate Medical Academy Website

How to redo a corporate website in 12 weeks

Website relaunch projects don’t have to take a year (or more). In fact, when executed properly by skilled teams, you can rapidly deploy (or redeploy) a new website. Here’s how I recently relaunched the website for my school, Ultimate Medical Academy

Dan Soschin - Authentic

What is authentic design?

Essentially, what authentic design boils down to is creating interfaces where design isn’t forced, but rather a product of function and natural utility (of what ever it is you are creating).

Make Your Website More Usable: Video

Here’s a fantastic video I recommend sharing with your web team (and executive team) on understanding the importance of making your website more usable. It is by HFI (Human Factors International).

Creating an Excellent User Experience – Baltimore, MD

Today I will be at the Site Executive User Conference, “Empower” in Baltimore, MD. This conference is free to all existing Site Executive customers.

The Future Landing Page May Be A Micro Site

Landing pages are living canvases in the world of direct response marketing. We’re always testing, tweaking, refining and even full-scale redoing them to achieve the perfectly optimized and conversion experience.

Great Unsubscribe Pages Decoded

As marketers, we spend a lot of time focusing on the funnel and creating the perfect landing page optimized to convert visitors into leads. I’ve even compiled a list of great resources to help folks get started with their landing pages.

Flash Forward – by George Fox

In early August, one of my colleagues forwarded me an article on Read Write Web heralding Adobe’s open beta of Edge: a tool for creating animated web content in HTML, CSS and javascript.