Sure, maybe 15 years ago the concept of a “dot whatever” address made some sense. It would have been cool to organize web-based content in a manner such that banks were .bank, restaurants were .restaurants and porn sites were .xxx.
The answer is a bit cloudy and takes some digging to truly understand. First, you must acknowledge the difference between a mobile app and a mobile web site. I’m not going to dive into the details on this, but simply stated a mobile app doesn’t require network access, running entirely on the device versus a mobile website where you have to connect to a site and transaction data (bandwidth).
Janet Driscoll Miller posted about some upcoming changes to rich snippets on the Internet, mainly that the big three (Yahoo+MSN+Google) are teaming up to develop (and expand) a standardized schema for rich snippets in the hopes of better mapping out the semantic web.
I’ve been doing quite a bit of work lately establishing a major mobile search campaigns and working on research to demonstrate the ease of entering the mobile search market and the competitive advantage it will bring your company. As I put these presentations together, I’m coming across some great articles and resources that I will share as I uncover them.
I believe that these lawsuits will be dropped, as it will be difficult for plaintiffs to demonstrate damages. Even on the most outrageous texting plans, an extra test wouldn’t cost more than about 25 cents or so.
If you don’t know what a rich snippet is, you are not along. Rich snippets enable you to package content on your website so that it shows up with additional information on Google’s search page. This includes things like product reviews, ratings, prices, etc.
What it comes down to is that the display ads contain keywords and URLs for products/services that Groupon isn’t really offering or promoting. But, it is using those URLs and keywords to attract attention and gain relevance in AdRank and higher position (or more impressions).