As marketers, we spend a lot of time focusing on the funnel and creating the perfect landing page optimized to convert visitors into leads. I’ve even compiled a list of great resources to help folks get started with their landing pages.
I’ve written previously that I feel the mobile app world will soon be replaced by mobile-friendly functionality on the web for many reasons. Mobile devices will soon be smart enough to interact with newer websites to provide users with an “app-like” experience, but also data plans and bandwidth will become faster and ubiquitous.
ClickZ writes a great article examining whether QR codes will survive or become obsolete. I’m certainly on the fence with regards to this issue. While there are many great uses for QR codes, I’m not sure if user adoption is occurring at a fast enough clip.