As marketers, we spend a lot of time focusing on the funnel and creating the perfect landing page optimized to convert visitors into leads. I’ve even compiled a list of great resources to help folks get started with their landing pages.
In early August, one of my colleagues forwarded me an article on Read Write Web heralding Adobe’s open beta of Edge: a tool for creating animated web content in HTML, CSS and javascript.
I’ve written previously that I feel the mobile app world will soon be replaced by mobile-friendly functionality on the web for many reasons. Mobile devices will soon be smart enough to interact with newer websites to provide users with an “app-like” experience, but also data plans and bandwidth will become faster and ubiquitous.
About Us pages are “the window into the personality of your company/business/org”. As such, you should invest some time and energy into creating a useful, informative and accurate page.
Does the speed at which your web pages load really matter, especially in this day and age where broadband is becoming ubiquitous?
Rob Young at Search Engine Watch reports on a new feature that Google released that speeds up your ability to have Google index your site.
Should you invest in building out a mobile application for a smartphone, or instead, take your website into the mobile generation and just “mobilize” your website?
Here are some of the absolutely best articles I have come across of the years with regards to building and optimizing great landing pages.
ClickZ writes a great article examining whether QR codes will survive or become obsolete. I’m certainly on the fence with regards to this issue. While there are many great uses for QR codes, I’m not sure if user adoption is occurring at a fast enough clip.
Yesterday I shared an article about landing page optimization and I’d like to follow it up with another written by Ron Jones at ClickZ.com.
